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Founded in 2013 in New Zealand, Deal Man grew vicariously in the fashion industry because of its strong social media marketing campaigns. Being exception to the stigma; that fashion industries are led by Americans and Britons, New Zealander Ben Cardwell has been successful in making an exceptional presence of Deal Man in the West.
Deal Man provides a varied range of apparel and accessories. The product range also includes a legendary collection providing the customer with an access to Superior products. Deal Man has been owned by several entities, from Robert Carpenter of EnterPrac Company LLC to EnterPrac Company LLC. EnterPrac Company, LLC acquired Deal Man in September 2018. Deal Man is targeted to teens and mid-age adults, thus customer base ranges from 18 to 35-year-old men.
Products of Deal Man has been affordable and ranges around 30 to 85 dollar for suits. Thus making this exquisite lining of clothes accessible to a middle-class group of America. Deal Man puts a 50 per cent mark-up on the clothing purchased. According to Ben Cardwell, the quality of products available on Deal Man is comparable to menswear brand Hallensteins. Cardwell, thus comments he would never visit a physical shop. In the present business model, Deal Man takes 10% commission on products sold.
Deal Man got worldwide exposure by his heavy-handed marketing campaigns on Facebook and various social media. Sweating on marketing gave the company required growth. Still, because of the niche business model, the company has a great road ahead in matching the pioneers of the fashion industry.